Tonight – “Platinum” Returns To The Stage

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Broadway Musical
Platinum Polished at FringeNYC Beginning Aug. 17
By Adam Hetrick
August 17, 2010

A revised incarnation of the 1978 pop musical Platinum, starring Donna Bullock and Sarah Litzsinger, begins performances Aug. 17 as part of the New York International Fringe Festival.

Ben West, who directed and adapted the streamlined production of How Now, Dow Jones for the Fringe last summer, has also revised Platinum, which he also directs. Performances will take place Aug. 18, 19, 20 and 21 at the Lucille Lortel Theatre.

Platinum has a book by Will Holt and Bruce Vilanch, with music by Gary William Friedman and lyrics by Holt. Rommy Sandhu choreographs with musical direction by Fran Minarik.

Jeff Award winner Bullock (Take Me Along) stars as Lila Hallidy opposite Litzsinger (Beauty and the Beast, Amour) as Crystal Mason. The cast also features Bruce Sabath (Company), Wayne Wilcox (Coram Boy) and Jay Wilkison (Rent).

The one-act Fringe production features two new songs, “This One’s for Me” and “Moments.” A cast of five (down from the original 13) performs the latest version that has excised four songs and eliminated eight characters.

According to producers: “An electrifying story of ambition and survival, Platinum follows Lila Halliday (Bullock), a dazzling Hollywood legend trying to make a comeback in the explosive music industry of the 1970s. Determined to reignite her career, she turns to rock star Dan Riley (Wilkison) and finds herself falling for him as they both fight to stay in the game.”

Platinum ran only 33 performances on Broadway at the Mark Hellinger Theatre in 1978. The musical garnered Tony Award nominations for Smith and her co-star Richard Cox. The musical was revived Off-Broadway in 1983, reverting back to its original title Sunset, and ran for 14 performances.

Holt and Friedman are also the writers of the Tony Award-nominated musical The Me Nobody Knows.

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